Side Event: Innovation Jam: More is Sometimes Less – When Adding Material Becomes the Most Sustainable Choice

Hosted by Leap for Life, this interactive jamming session will challenge common assumptions about sustainable innovation. Instead of always stripping away, could the smartest solution be to add more? 

Helene Högberg, CEO of Avalon Innovation, together with moderator Rebecca Sellegren, will explore how product development can be profitable, innovative, and truly sustainable by addressing the toughest challenges. Participants will gain fresh insights into why the journey toward sustainability is not always meant to feel comfortable, and how friction and unexpected perspectives can unlock real change.

Together with moderator Rebecca Sellegren, Helene will share insights on why the journey towards sustainability should not always feel comfortable, and how resistance and unexpected perspectives can drive real change.

Doors open at 11:30 am for those who would like to network and enjoy a light lunch before the programme begins at 12 (noon).
Get your ticket here
Date: 14.11.2025
Time: 11:30–13:00 CET
Location: Innovation Jam | Halmstad (lunch included in registration)

Organized by: Leap for life/ Halmstad University